The 7/10 campaign

The work started with some research into the perceptions of students to create baseline data and objectives for the campaign. Graphic design students were then challenged with coming up with a brand and campaign, seven out of 10 was born, a positive message that 7 out of 10 students do not smoke at CoBC.

Various groups of students were involved in consultation, such as Performing Arts and Business students who trialled the branding and later volunteered.